DSP
DSP Value Calculator
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DSP
DSP Value Calculator
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Saved Configurations
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Industry Benchmarks
Average Tech Fee
10%
Industry average
Predictive Clearing
5%
Savings benchmark
Frequency Optimization
4%
Value benchmark
Audience Targeting
6%
Value benchmark
How Benchmarks Are Used
Industry benchmarks provide reference points to compare your DSP performance against industry averages. These values are determined from aggregated market research and can help you identify opportunities for optimization.
Each benchmark value will be displayed as a reference line on the respective metric in the calculator.
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Common Settings
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The total amount spent annually on media across all channels. This is the baseline for all calculations.
Please enter a positive value
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The number of years to calculate future projections. Helps forecast long-term benefits.
Please enter a value between 1 and 10
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The expected year-over-year percentage growth of your media spend. Used for multi-year projections.
Please enter a value between 0 and 100
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The average transaction value of a customer purchase. Used to calculate revenue impact.
Please enter a positive value
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TTD Settings
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The percentage of media spend charged by TTD as their technology fee. This is subtracted from the effective value.
Please enter a value between 0 and 100
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The estimated percentage value each feature adds to your media spend through efficiency, optimization, and performance improvements.
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The percentage savings achieved through TTD's predictive clearing algorithms that optimize bid prices and timing.
Please enter a value between 0 and 100
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The value gained by optimizing frequency capping and reinvesting those savings into additional reach or targeting.
Please enter a value between 0 and 100
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The value gained by avoiding Made-For-Advertising sites and low-quality inventory that would waste budget.
Please enter a value between 0 and 100
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The value gained by precisely excluding irrelevant audiences to focus spend on users more likely to convert.
Please enter a value between 0 and 100
TTD Overall Value
0%
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Other DSP Settings
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The percentage of media spend charged by other DSPs as their technology fee. This is subtracted from the effective value.
Please enter a value between 0 and 100
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The estimated percentage value each feature adds to your media spend with other DSPs through efficiency and optimization.
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The percentage savings achieved through other DSP's predictive clearing algorithms.
Please enter a value between 0 and 100
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The value gained by other DSPs optimizing frequency capping and reinvesting savings.
Please enter a value between 0 and 100
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The value gained by other DSPs avoiding Made-For-Advertising sites and low-quality inventory.
Please enter a value between 0 and 100
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The value gained by other DSPs precisely excluding irrelevant audiences.
Please enter a value between 0 and 100
Other DSP Overall Value
0%
Results
Summary
Charts
Detailed Comparison
Future Projections
Methodology
Annual Media Spend
$1,000,000
Base budget for calculations
Net Benefit
$200,000
TTD advantage over other DSPs
ROI Factor
1.2x
Value ratio of TTD vs other DSPs
TTD Tech Cost: $120,000
Other DSP Tech Cost: $60,000
TTD Feature Value: $260,000
Other DSP Feature Value: $120,000
TTD Effective Value: $1,140,000
Other DSP Effective Value: $940,000
Relative Value Comparison
TTD: 0%
Other: 0%
TTD Revenue: $0
Other DSP Revenue: $0
Net Benefit: $200,000
TTD Feature Value Distribution
Other DSP Feature Value Distribution
Feature Comparison (Radar Chart)
| Metric | TTD | Other DSP | Difference | Impact |
|---|---|---|---|---|
| Tech Fee | 12% | 6% | 6% | -$60,000 |
| Predictive Clearing | 7% | 3% | 4% | $40,000 |
| Frequency Reinvestment | 5% | 2% | 3% | $30,000 |
| MFA Avoidance | 6% | 3% | 3% | $30,000 |
| Audience Exclusions | 8% | 4% | 4% | $40,000 |
| Total Effective Value | $1,140,000 | $940,000 | $200,000 | +21.3% |
Key Insights
- TTD's higher tech fee is offset by superior feature performance
- The largest value difference comes from Predictive Clearing and Audience Exclusions
- Over time, the cumulative advantage increases significantly
Annual Breakdown
| Year | Media Spend | TTD Value | Other DSP Value | Benefit |
|---|
Cumulative 3-Year Benefit
$630,000
How The Value Calculator Works
The DSP Value Calculator uses a comprehensive model to estimate the true value of different demand-side platforms by accounting for both direct costs and performance benefits. Here's how the calculations work:
Basic Formula
Effective Value = (Media Spend - Tech Fees) + Feature Value
Tech Fee Calculation
Tech Fee = Media Spend × Tech Fee Percentage
Feature Value Calculation
Feature Value = Media Spend × Sum of Feature Value Percentages
Feature Value Components
- Predictive Clearing Savings: Value created through optimized bidding algorithms
- Frequency Reinvestment Value: Savings from optimal frequency capping
- MFA Avoidance Value: Value from avoiding low-quality inventory
- Audience Exclusions Value: Efficiency gained from targeting optimization
Revenue Impact (Optional)
Revenue = Media Spend × Effective Value Multiplier × Average Order Value ÷ 100
Where Effective Value Multiplier = Effective Value ÷ Media Spend
Net Benefit Calculation
Net Benefit = TTD Effective Value - Other DSP Effective Value
Or, if Revenue Impact is included:
Net Benefit = TTD Revenue - Other DSP Revenue
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